企业网站的建立推广虽然在现在已不是很新鲜．但是真正成功的企业网站还是屈指可数的，所以如何设计一个实用又有特色的企业网站充满了挑战。因为曾经策划设计过一些企业的网站、所以对于企业网站设计有一些自己看法，希望能和同行各界设计师共同探讨这个话题。
Enterprise site set up promotion although in has now is not very fresh. But the real successful enterprise web site or numbered, so how to design a practical and distinctive enterprise web site is full of challenges. Because once was planning design some enterprise web sites, so for the enterprise web design have its own view, the hope can and colleague the from all walks of life to explore this topic designer.

企业网站设计的过程，包括确定设计目的、拟定设计纲要、设计工作的进行、测试完善设计作品4个步骤。
Enterprise web design process, including determine the design purpose, for design of design work outline, and test the design perfect work 4 steps.

作为一个统筹规划的网站设计师，首先拟定网站设计的策略是非常重要的工作，企业网站设计师的工作不单单是负责网页的设计。更重要的是首先要了解委托设计客户的想法，以及市场场行销人员的策略；另外网络数据库编程人员的能力在一定程度上也应该有事先的了解准备、一个好的网站设计师必须把每个环节和每个相关人员的问题都连接起来。
As a web designer to plan as a whole, the first web design strategy worked is very important work, enterprise web designer work is not only responsible for the design of the web page. More important is the first step to know the idea of design by the customer, and the market marketing personnel's strategy games; Another network database programming personnel's ability in part should have prior understanding of preparation, a good web designers must take each link and each relevant personnel of problems are connected up.

在设计一个企业网站前，了解设计的目的是一项非常重要的问题。网站设计师必须分析企业网站成立的目的，所以必须先了解客户要放在网站的产品，客户想要在网站上放置的信息，或是客户所要宣传的内容等，在清楚地了解各项相关信息后，才能展开网站的设计规划。
In the design of a enterprise web site before, understand the purpose of design is a very important problem. Web designers must analysis enterprise web site was established to, so you must get to know the customers will on the website products, customers want to put on the web site of the information, or to the content of the customer propaganda and so on, the related information clearly understand after, can launch website design planning.

在了解许许多多所要规划、设计网站的基本资料后，网站设计师开始要根据客户提出的预算，完成设计的期限等拟定设计内容，而客户预算和设计期限等都应该是设计师要考虑的外部因素，至于网站要摆放的图案、字体、色彩等与设计有关的纲要，则是属于设计师要考虑的SEO内在因素。
In the know many, many have to planning, design website information, web designers began to put forward according to the customer's budget, complete the design period for design content, and customers budget and design period should be the designer to consider external factors, as for website want to put a design, font, color and design of the outline, it is to belong to the designer to consider the internal factors.

设计目的是着重在种种与网站相关的信息规划。至于设计纲要就是侧重在各种设计可运用的界面的规划。在完成前两个步骤后应该进行的步骤是设计计蓝图、这是至关重要的一步，所以必须和市场人员、编程人员一起讨论拟定。
The design purpose is concentrating on the various and website relevant information planning. As for the design program is focused on the design of the interface can be applied to the plan. Before completing the previous two steps of steps should is to design project, this is the blueprint crucial step, so must and market staff, programming staff worked together to discuss.

一个逻辑合理、条理清晰的前期菜单类和文案策划是一个好网站的首要条件，也就是说在拟定好所有资料后，应该进行编排，哪一些是主菜单栏目，客户在打开首页马就可以根据此栏目浏览找寻相关信息，而哪一些是次菜单栏目、可依次放在下个页面。即使在资料信息相当丰富的情况下，客户也决不会在浏览过程中迷失方向，不清楚自己目前所处的位置，不知道自己应该往哪里继续浏览。因为一旦发生这种情况，整个网站就陷入混沌状态，难以让客户继续浏览及再次光临。纯粹从设计角度出发，一名优秀的网站设计师，首先必须是一名忧秀的平面设计师。其实，虽然整个网站是错综复杂的，但是创作前期我们应该把每一个页面完当成 一个静态的平面设计，从整体策划出发设计首页以及依次各次页的静态平面效果、如同平面作业程序，设计起码三套方案与客户一同决定好最后使用的构图，然后再展开进一步的设计，那么这时候网站设计师还应该具备多媒体动画设计思维，将网站首页设计成一个有趣的动画，是吸引浏览者的一种很好的方法。现在，许多著名公司的首页都以这种形式出现。
A logic, a clear and organized planning of the menu and copywriter is a good website first conditions, that is drawn up in all the information and should be sequence, which is the main menu column, the customers in the open front page can be according to this column horse browse for relevant information, which is time and some programs, can in turn on the menu next page. Even in material information quite rich cases, customers and never will browse through the process lost, not clear his current position, don't know where he should continue to browse. Because when this happened, the site is in a state of chaos, difficult to let the customer to continue browsing and come again. Pure from the design Angle, a good web designer, must first is a sorrow in the show as a graphic designer. In fact, although the whole web site is complex, but the creation we should put every page over as a static graphic design, from the overall planning and design of home page in the static page every plane effect, as the plane working procedures, design at least three sets of project together with the customer decided the composition of the last use, and then spread further design, so this time should also be web designer with multimedia animation design thinking, will your home page design into an interesting animation, it is to attract the visitor's a kind of very good method. Now, many famous companies of the home page, in this form.

之所以多媒体宣传资料将越来越广泛地取代印刷制品，除了普遍认为的节约能源之外，更为重要的是多媒体作品形成与读者之间互动的交流，虽然在技术上为设计师增添了难度．但是从成果作品来说，因为多媒体的介入，赋予了设计更灵话生动的表现意识，所以多媒体作品的优越性与日俱增。比方说，原始的企业公司介绍运用印刷手段展现给读者的是文字叙述、图片介绍，充其量加上一些印刷特效以增加读者的兴趣。而当这段内容成为网站上的信息时、表现方法出现惊人的吸引力、她可以将图片资料做成动画背景、将文字资料加入配音，将图片内在信息做成超链接当读者希望了解更深人的信息时，点击图片就会出现信息资料、还有当读者对企业有更多疑问时马上可以通过网络进行信息反馈等等。类似于这些都是一个优秀的网站设计师必须在设计过程中合理运用的功能。上述种种都是从企业网站吸引顾客，提高企业形象的角度出发，即建立一个有特色的网站。
The multimedia information will more and more widely replace printing products, in addition to popular belief that the energy saving besides, more important is the formation and readers of multimedia works the interaction between communication, though technically for designers added difficulty. But from the results for work, because the multimedia intervention, which gives the design more words vivid performance consciousness spirit, so the superiority of multimedia works is growing. For example, the original enterprise company introduction use means printing to its readers is writing, the picture is introduced, and some special effects at best printing to increase the reader's interest. And when this paragraph of information on the web site content becomes when the ways of expression, appear remarkable attraction, she can make background image information, will text information animation to dub, pictures will be making information within link when readers want to know more information when people, click on the picture to appear information material, and when the reader to enterprise have more questions can be through the network to carry on the right information feedback, and so on. Similar to these are a good web designers must in the design process of the use of reasonable function. All of this is from the enterprise website and attract customers and improve the corporate image Angle, namely, to establish a unique websites.

所以另外一点关于网站的“实用性”应该理解，所谓网站实用其实应该指的是网站速度快捷 能在尽可能短的时间内把企业介绍给顾客，而顾客也能方便快速的获取自己需要的信息，所以对企业网站设计师而言，在设计过程中，除了要尽力使企业的网站多姿多彩，充满吸引力外，同时也应该考虑所设计的图片以及动画的大小决定了网络的传输速度。
So another point about the web site "practical" should understand, the so-called web practical in fact should refer to the web site quick speed can in the shortest possible time to enterprise introduced to customers, and who can also facilitate rapid access to information, so for enterprise web designer speaking, in the design process, in addition to try to make the enterprise website colorful and attractive outside, also should consider to design and the size of the images of the animation to the network transmission speed.

综上所述，真正能够在茫茫的网站世界中脱颖而出的应该是在保证一定传输速度的前提下，应该赋予网站独特美观的设计风格。使读者在愉悦的环境中轻松自如的浏览。当然，宣传也是企业网站成功的不可缺少的。
To sum up, the real can in the boundless website stand out from the rest of the world should be in the guarantee of transmission speed, under the premise of should give website unique artistic design style. Make the reader in the pleasant environment easily browse. And, of course, is the enterprise website successful propaganda the indispensable.
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