行业网站是互联网世界的主心骨，大大小小的行业网站支撑并繁荣互联网的发展，并很大程度上直接影响互联网的兴与衰！缘此，行业网站建设水平显得尤其重要，其犹如一座冰山，浮于水面的是冰山最焦点的区域，体现了行业网站运营商整体水平；沉于水底的却是内功所在，绝对支撑着整个冰山的形体与规模，更是行业网站运营商每日研究的课题。
Industry is the mainstay of Internet web site in the world, greatly small industry web site support and prosperity the development of the Internet, and to a large extent of the Internet with the direct influence on the decline. Accordingly, industry website construction level are especially important, it is like an iceberg, float on water is the most focus areas of the iceberg, reflect the industry overall level website operators; In the bottom of the sink is in the internal organs, absolutely support the whole of the iceberg form and scale, but industry daily website operators of research.

行业网站建设是一门讲究宏观思想指引，微观田园式精耕细作的工程，主要通过以下5个方面展开。
Industry website construction is an exquisite macro thinking guidelines, micro intensive cultivation idyllic engineering, mainly through the following five aspects launches.

一、构筑思想(Constructing thought)

网站建设的过程是整体建设SEO思想的体现，必有规则指引！
The website of the whole construction process is thought to reflect, there will be rules guide!

网站定位决定网站宏观思路。（网站品牌定位、网站行业定位、网站用户定位）
Website localization decision website macro ideas. (website brand positioning, website localization, web users industry positioning)

网站盈利模式决定网站搭建模式。（是否采用会员制？是否采用流量制？是否采用渠道模式？）
Website profit model to determine the building mode. (whether to adopt the membership? Whether to adopt flow system? Whether to adopt channel mode?)

网站资源决定网站规模大小。（资金流储备、人流储备、物流储备、商流储备）
Web resources to determine the size. (capital reserve, stream of reserves, logistics reserves, distribution reserves)

网站受众群决定网站工作流程。（受众群类型、特点、行为特征）
Website audiences to determine the working process. (audience types, characteristics, behavior characteristics)

网站业务决定网站内容重点。（业务范围、业务渠道、业务策略）
Your business to determine the key content. (business scope, business channel, business strategy)

二、多方参与(Many parties are involved)

网站建设是网站品牌建设的重要基石，网站建设更是一项系统工程，它需要多方参与，一般参与人员包括：网站策划师、网站设计师、网站软件工程师、网站编辑等，大型网站建设更需要销售总监、市场总监，甚至公司总经理等高层间接参与。
Website construction is the cornerstone of the brand construction site, website construction is a system engineering, it needs many parties are involved, general participants including: web site planner, web designers, web software engineer, website editing, large website construction, director of sales, need more marketing director, and even company general manager and senior indirectly involved.

在此我们重点阐述各方参与人员的作用与职责，以及网站项目运作机制。（前提：参与的具体人员根据网站“构筑思想”的分析情况而定。）
In this we focuses on the role of the parties involved in personnel and responsibilities, and web project operation mechanism. (premise: participation in the specific personnel according to the website "construct thought" analysis to circumstances.)

参与人员的作用与职责
The participants of the action and responsibility

网站策划师——有人说网站策划师其实在软件工程里面称为系统分析师,可见网站策划师在整体网站平台建设中的重要地位.我们经常听到一些埋怨声,为什么项目需求总是变来变化,为什么项目就是做完了还得返工?那么我们如果拥有一名专业的网站策划师,这种风险将会被有效避免;专业的网站策划师是将网站定位网站市场资源网站客户行为特征网站开发技术等内容进行充分整合考虑,并拿出详细周全的整体策划方案书,以供项目小组成员进行讨论分析，它将整个网站项目工程融合成为一本策划方案，使项目的难点与焦点都通过此方案进行解决。因为它会细节到每个栏目中的每段文字，每个标点符号，每个字段，每个布局要求，使程序员、设计师、项目经理、公司高层能够清晰了解网站的原型；那么，网站项目成功的机率会非常高，团队成员也能够胸有成竹地进行其职责任务，真正实现忙而不乱，成功机率自然高；请记住，下次做大型网站开发，务必安排一名专职的网站策划师。
Web site planner--some people say the web site planner in fact in software engineering system inside called analyst, visible website planners in the whole website platform of the construction of the important position. We often hear some MaiYuanSheng, why project needs to change always changes, why project is finished have to rework? So if we have a professional website planners, this risk will be effectively avoid; Professional website planners is positioning website market resources web site customer behavior characteristics such as web development technology content of fully integrated consideration, and take out detailed overall planning and comprehensive plan book, for project team members discuss analysis, it will be the site project engineering fusion as an a planning scheme, the difficulties of the project and focus all through this scheme to solve. Because it will detail to each column of each paragraph of text, every punctuation, every field, each layout requirements, which programmers, designers, the project manager, the top company can clearly understand the prototype of web site; So, the website project the probability of success will be very high, and the team members can also have answers to their responsibilities, and achieved the MangErBuLuan, success probability natural high; Please remember that the next time do large web development, be sure to arrange a full-time website planners.

网站设计师——网站设计师负责整个网站的VI形象策划、包装工作，可以说，客户对网站的第一印象的好坏就取决于他（她），大型网站界面的优良程度，实际上体现了网站整体的实力，而并非一个界面那么简单。现今许多网站均把网站设计师当作网站策划+网站设计来使用，有些则把网站设计师简单的认为是网页设计，其实从专业角度而言，两种说法与做法均不科学，但也反映了国内网站设计师们的尴尬境地。一流的网站设计师应该是思想+技术+艺术的融合体，其能够充分理解公司改版的目标和经营理念，更能够充分理解网站策划师策划网站的思路，在此基础之上，其熟炼的运用网页制作技术和语言，合理定位网站VI色彩，正确分布网站内容，保持网站页面的主题和延续性，使客户打开网页，即被快速吸引，并轻松地访问。随着从事大型网站设计师的人们从以往的技术转型，至如今的平面、三维、广告策划转型而来的人群越来越多，将会带来更多优秀的设计思想，更多元化的表现形式。
Web designer-web designer responsible for the entire web site VI image planning, packing work, can say, customer first impression and on the web will depend on the stand or fall of his (her), large web interface of good degree, actually reflected the web site overall strength, not a interface so simple. Today many web sites have the web designer as a web site planning + website designed to use, some people put web designer simple think is a web page design, actually from professional perspective, two kinds of views and practices are not science, but also reflect the domestic web site designers of embarrassing position. The first-class web designer should be thought + + fusion of art technology body, its can fully understand a company's revision of the target and the business concept, more fully understand the thinking of the web site planner planning, on this basis, the use of its ripe tried web production technology and language, reasonable positioning website VI colour, the distribution right web content, and keep the theme of the web page and continuity, make customer open the site, which is fast attract, and easily access. With large web designers in the people from the previous technology transformation, to today's plane, 3 d, advertising planning and transformation of the crowd is more and more, will bring more excellent design ideas, the more diverse forms of expression.

网站软件工程师——我们知道，现在软件工程师其战略意义在于，将我们拥有的网站信息资源通过程序进行有效控制，并用适当的有利于公司业务和网站经营的方式传递给最终客户，其中最主要的工作是建立数据库、分析网站开发流程、建立开发语言环境、进入程序开发。但培养或提拔优秀的网站程序员是我们工作的重点，优秀的程序员它更多担任的是一种创造性角色，因为软件工程师可以将我们的想法转化为现实，更可以把我们想象不到的实现方式，解决我们网站的扩展性问题、易用性问题、引导性问题、控制性问题、分析性问题。
Web site software engineer--we know, now software engineer its strategic significance is, will we have website information resources through the procedures for effective control, and the appropriate for business and website business style to deliver to final customers, one of the main work is to establish database, the analysis of site development flow, the language environment, develop into program development. But training or give excellent website programmers is the focus of our work, good programmers it as more of is a creative role, as software engineers can will our thoughts into reality, more can we can't imagine's realization, solve our problems, the website usability problems, scalability problems, controlling, leading analytical problem.

网站编辑——拥有一句优秀的网站编辑，其对您网站的营销性非常重要。优秀的网站编辑通过有效的语言描述诠释网站的功能，网站的服务，使您的客户快速了解网站服务和功能，对提高网站人性化和方便性起到关键作用；而网站的生命力在于内容，其中网站编辑主导的资讯性或咨询性栏目，是维持网站生命力的重要渠道，是体现网站专业性的关键力量，最具成功代表性的当属“太平洋电脑信息网”。
Website editor-have a good website editor, it to your site's marketing sex is very important. Excellent website editor through effective language describe interpretation the functionality of the site, the website service, make your customer to quickly understand web service and function, and to improve the human and convenience web site to play a key role; And the website's vitality is in content, which website editor of the leading information consultative sex or columns, is an important channel to maintain website vitality, it is to reflect the website of professional key power, the most successful representative, when is the "the Pacific computer information network".

销售总监——销售总监在网站项目的前期需求分析中担任重要角色，我们经营盈利性网站均需要为销售服务，网站是工具，商务是本质，因此销售总监应该把客户的信息传递给开发团队，更应该把因销售而产生的客户权限需求供开发团队，以制定出符合公司利誉的会员权限控制，具体的作法是将客户反馈的有关网站平台的信息收集整理、公司销售的游戏规则…等，全部传递给开发团队。
Sales director--sales director in the early stages of the project site needs analysis will play an important role in our business profitability website all need for marketing services, the web site is a tool, business is of the essence, therefore, director of sales should put customer information to the development team, more should put for sales and customer demand for access from the development team, to work out the meet company and member of the international access control, and the specific approach is the relevant web site will customer feedback of the platform of information collection, the company sales rules of the game... And so on, all passed to the development team.

市场总监——市场总监和市场部分每日均会关注网站平台的变化情况，访问量、客户注册量、客户分布情况，客户行为特征….，如何将网站这些信息资源挖掘，如何把这些信息变为市场决策信息，是市场总监头痛的问题，此时，市场总监更应该主动提出自己的需求，并积极参与网站信息分析和网站推广模块的开发中，毕竟直接受益的还是市场部门。
Director of marketing, director of marketing and market-are part of the daily website platform will pay attention to the change of traffic, customer the registration, customer distribution, customer behavior characteristic... ., how will these information resource mining site, how to put this information into market decision information, director of marketing is headache problem, at this time, director of market should be more their own initiative needs, and actively participate in website information analysis and website promotion modules of the development, benefit directly after all the or market department.

副总级高层——从战略的层面，应该关心此项目的战略目标，项目的开发周期，耗费的人力和物力成本……等等，定期收取项目经理的反馈信息，及时解决项目中的关键难题，对项目的成功，对下一步战略计划顺利实施非常关键。
Deputy chief level-from the level of high-level strategic, should care about the project, the strategic target, the project development cycle, cost of manpower and material costs...And so on, project manager for regular feedback, to solve the key problems in project, to the success of the project, the smooth implement strategic plan for the next step is critical.

网站建设项目运作机制
Website construction project operation mechanism

项目小组负责制——为实现网站平台建设任务，需要多方努力，有效整体这些资源的方式则是通过成立项目小组负责制来操作，项目小组横跨公司各大部门，由项目经理统一调配！
The project team responsibility system for realizing website platform construction-task that requires joint efforts of the whole of these resources effectively way is established through the project team to operate the responsibility system, the project team across the company each big department, project manager, unified deployment!

项目计划机制——有效合理的计划是项目成功的基础，资源过多，项目经理应该根据项目整个过程中的进程，把整个项目分为N个子项目，并作出详细的时间计划表，并交由项目团队讨论，确定。一旦确定，严格执行，并保证定期检查计划进程是否与实际进程相符，一旦发现风险，应立即予以修正，以保证项目进程按原计划进行。
The project plan mechanisms-effective and reasonable plan is the success of the project basis, and too many resources, project manager should according to project the whole process of the process, the whole project is divided into N's project, and make a detailed the time frame, and to discuss the project team, sure. Once determined, the strict execution, and ensure regular inspection planning process and the actual process whether conform to, once found that risk, shall be immediately correct, in order to guarantee the project process according to plan.

项目沟通机制——良好且有效的沟通是项目成功的保证，如果涉及到多个部分的合作，我们更应该建立好的沟通机制，第一：把每个项目分为几个阶段，按单阶段任务目标产生沟通；第二：每个责任人就是沟通点，实现多人有效平行沟通机制；第三：不能权衡的问题，由项目经理统一协调，决定权交由项目经理；第四，进行简单且多次的局部交流，避免陷入会议怪圈，提高效率。
Project communication mechanisms-good and effective communication is the guarantee the success of the project, if involves more parts of the cooperation, we should establish good communication mechanism more, the first: each project is divided into several stages, according to the single stage task goal produce communication; The second: each person is communication points to realize effective communication mechanism more than parallel; Third: can't weigh the question, project manager, unified coordination, the decision-making power to a project manager; Fourth, simple and many times for local exchange and avoid the meeting circles, improve efficiency.

项目评估机制——在项目经理的组织下，各项目小组下面的主要成员拿出相关的评估指标，并交由项目经理确认。建立评估机制时需要注意，必须标准可能达到，如果标准制订超过资源（时间、人力、物力），标准则不合理；如果标准过低，则过于草率，除非以前没有做过，标准可适当放低，如果有一定经验的基础之上，不能低；另外，需要对达到项目实施结果与标准进行对比，给予奖惩措施，请注意，一定要给，具体措施表现在：软性措施（例如：放假）和硬性措施（例如：罚钱）。
Project evaluation mechanism--under the organization of project manager, the project team the following main members take out relevant evaluation index, and to a project manager confirmed. Establish the evaluation mechanism should be paid attention to, must standards may reach, if standard formulating more than resources (time, manpower and material resources), standard is not reasonable; If the standard is too low, it is too hasty, unless ever did, the standard can be appropriately low, if a certain experience in basis, not lower; In addition, the need to achieve the project implementation results and standard in comparison, give rewards and punishments measures, please note, must give, and the concrete measures displays in: soft measures (for example: have a holiday) and plant measures (for example: penalty money).
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