今天我们只讲一个网站制作层面，不讲经营层面。到底需要哪几方人员的配合我们才能做出一个优秀的网站呢？首先给大家定义一下优秀的网站，第一是能符合搜索引擎优化的。第二是能让用户赏心悦目的。第三是能带来交易的。对于中小企业网站来说能做到这三点足可以说是一个优秀的网站了，像这类网站我们一般管它叫营销型网站。
Today we speak only a web site production level, management level and does not speak the. What need to cooperate with which people can we make a good website? Firstly, to define outstanding website, the first is to conform to the search engine optimization. The second is to allow the user to pleasing. Third is to bring the transaction. For small and medium-sized enterprises website can do this three foot can be said to be an excellent web site, like this kind of site we usually call it marketing website.
 
其实我感觉很多老板包括很多建站公司都不怎么明白什么叫营销型网站和企业官网。营销型网站是能带来交易的，而企业官网是展示文化的。比如你去看联想，海尔，华为的网站，标准的一屏半，这种网站不承担销售的任务，只是展示一些EMC易倍体育官方，发布一些企业新闻或者新品上市，这些功能我们管它叫企业官方网站。
In fact, I feel many bosses including many site didn't understand what is marketing website and the enterprise website. Marketing type website can bring about trading, enterprise website is the display of culture. For example, you look at Lenovo, Haier, Huawei website, a screen semi standard, this site does not bear the sales task, just show some of the enterprise culture, the release of some enterprise news or new listing, these functions we call it enterprise official website.

当然我们需要做的是能赚钱的，能产生交易的，能一看就能让用户心动的营销型网站。我们首先要定义清楚什么是营销型网站我们才知道要哪些人员参与制作。首先要高端大气上档次，所以美工是必须的，但作为这个网站的操作者SEOer你必须要站在营销的角度上考虑这些问题。你是需要协调这所有的人的，所以SEO网站优化人员必须要有产品经理的思维哈。
Of course we need to do is to make money, can produce trade, can can see marketing website allows users to Heartbeat. We first have to define clearly what is the marketing type site we know what the personnel involved in the production of. First of all to high-end atmospheric grade, so art is a must, but the operator SEOer as the site you have to stand to consider these issues in the marketing point of view. You need to coordinate all the people, so the SEO website optimization personnel must have a product manager thought ha.
营销型网站其实并非在营销性上，而是在需求上。需求才是刚性的，而营销只是锦上添花的东西。你先要研究你的产品，研究你的用户，你的竞争对手，你的行业。一般SEO人员很难有这个本事，一般客服懂客户，产品制作者懂产品，老板懂行业和竞争对手，包括也懂产品和客户。一般老板都没时间或者时间少，有些问题只能问业务（客服）或者产品的制作者。
Marketing type site is not in marketing, but in demand. Demand is rigid, but the marketing is just the icing on the cake. You need to study your product, your customers, your competitors, your industry. General SEO staff is very difficult to have the ability to understand the general customers, customer service, product makers understand the product, the boss know the industry and competitors, including also understand the product and customer. The boss had no time or less time, some of the problems can only ask the business (service) or product maker.

然后根据这个产品的需求的重要度从上而下的进行排版，所以SEOer一定要会画草图。当你获取了产品知识以及客户需求的时候你就画草图进行布局，然后交给美工，美工做完之后就是程序员的事了，至少百度站长平台里那些明确说到的因素不能扣分，代码要精简，打开速度要快，能压缩的最好压缩，页面过长就采用延时加载等等这些细节都要跟网站制作者说清楚，因为很多做网站的人都不懂SEO，当然如果遇到一个很懂SEO的人那你就可以省很多口水了。
Then according to the important degree from the demand of this product of the layout, so the SEOer must be able to sketch. When you get the product knowledge and customer demand you sketch layout, and then to the designer, programmer art is finished, at least Baidu Webmaster Platform who clearly says factors can not be penalized, the code to streamline, open speed fast, the best compression to compression, the page is too long delay loading and so on these details to web producers say clearly, because a lot of people do not understand SEO, of course, if there is a SEO understand that you can save a lot of slobber.
 

这些事情都做完之后一般就是你和你老板共同完善网站的细节，一般我发现老板都是很懂营销的，而且它除了SEO之外美工和代码空间之外，它懂所有的东西。只有一个懂产品，懂客户，懂竞争对手的，懂行业的人才能做出一个优秀的网站。甚至可以做出一个在同行中最优秀的网站出来。
After these things are done in general is that you and your boss to improve the details of the website, I found that the boss is very understand marketing, but in addition to the SEO art and code space, it understands all things. There is only one understand product, understand the customer, understand competitors, understand industry man can make a good website. We can even make a most excellent peers in the site out of.

这点我在现在这家公司感触特别深刻，我们老板对这块很重视。在刚开始做网站的时候我们想参考一下同行的，居然没发现一个看的上眼的。后来就在风格和美工方面参考了一下其它行业我们看到好的网站。后来的排版和文案包括营销性的标题都是我们老板亲自想出来的。这个网站历时一个月都没有做出来，当然期间也因为老板忙耽误了些时间。但这个网站真的就是这个行业里不管是美工还是营销性需求我相信都是做的最好的。
I'm now in this company feel particularly impressed, we attach great importance to the boss. At the beginning of the site we wish to refer to peer, didn't find a look at the. Later on in the style of art and reference to the other industries we see good website. Later, layout and copy including marketing title we are the boss personally think out. The site lasted one month did not come out, of course, because the boss is busy during the delay time. But this site is really this industry whether it is art or marketing demand I believe are the best.

当然这一切都是基于我们理性的判断，市场和用户的需求是不断变的。后期我们手里有了数据之后，因为我们不光做SEO，也做竞价的。手里有了数据之后我们还会不断进行改善，比如通过热力图，通过用户的浏览轨迹来不断改进我们的网站。这又说到网站经营去了，在这里说这么一嘴是想告诉大家网站是需要与时俱进的，而不是我看到很多网站一做出来就是这个样子，此后从来就没改变过，真不知道这样的网站哪来竞争力。
Of course, all of this is our rational judgments based on, the demand of the market and users are constantly changing. Then we have the data, because we not only do SEO, do the bidding. Armed with the data we will continue to improve, such as through the heat map, the user browsing path to continuously improve our website. When it comes to the website operation, here say a mouth to let you website is the need of advancing with the times, not I see many websites do it is like this, and never changed, I really do not know such a site where competitiveness.

最后总结一下一个优秀的网站需要哪些人的配合：
Finally with an excellent website needs what people:

第一是美工，最好是有设计思维的美工，这样你会避免很多脑细胞死亡去帮它找素材。
The first is the art, it is best to have the design thinking of art, so that you can avoid a lot of brain cell death to help it find material.

第二要找到懂产品的人。
Second to find people who understand the product.

第三懂客户的人，客服或者业务。第四懂竞争对手和行业的人，一般这活只有老板才能做的到。
Third understand the customer, customer service or business. Fourth understand the competitors and the industry, generally the only boss can do to live.

第五，网站制作者，最好是懂SEO的人。
Fifth, web producer, who is the best person SEO.

而SEOer就是需要去协调这些人的人，这些东西你不需要全懂，但你一定要能有判断好坏的能力。这不禁又让我想到SEO不容易，真是操着CEO的心，拿着卖白菜的工资，向SEOer致敬。希望大家看完这篇文章之后对制作一个优秀的网站有一个方向，而不是一股脑儿把网站建立这事全权交给网络公司。
And SEOer is needed to coordinate these people, these things you don't need to know all, but you must have the ability to judge. This can not help but let me think of SEO is not easy, it is a CEO heart, take selling Chinese cabbage wages, salute to SEOer. Hope everyone reading this article to make a good website there is a direction, not altogether builds the website that assigned to the network company.