想要做好SEO网站优化首先要明白搜索引擎基本的工作原理。什么是优化，一方面，我们要在不影响用户体验的情况下尽量迎合搜索引擎，减轻搜索引擎抓取我们网站的工作负担，以及明白搜索引擎的排名规则，如何做才能获得更好的排名；另一方面要注意用户体验，有一个总原则是不变的，用户喜欢的就是搜索引擎喜欢的，因为搜索引擎是为客户服务的，只有客户体验的良好的网站才能更获得搜索引擎的认可。下面是一些具体的优化流程。
Want to do SEO website optimization to first understand the basic theory of search engine. What is the optimum, on one hand, we should not influence the user experience as much as possible to reduce the search engine, search engine grab our site work burden, and the rules that the search engine rankings, how to do to get better ranking; on the other hand, should pay attention to the user experience, there is a general principle is the same the user is the search engine, like love, because the search engine is for customer service, only the customer experience good site to the search engine's approval. Here are some specific optimization process.

网站结构优化网站建设的时候文件目录要呈树状结构，同时目录不能超过三级，文件命名也要有规律。网站结构不能有死链即所谓的404页面，网站上线后我会立即用工具查询网站的死链情况，然后协同程序删除死链。网站的代码越简洁越好，冗余度越低越好，尽量少用js，flash等。这样可以降低搜索引擎抓取网站的难度。首页新闻版块内容也不要过少，至少两个版块。
Optimization of file directory to a tree structure when the website construction website structure, at the same time directory cannot be more than three, the file name will regularly. The website structure can not be the death of 404 page called, after the line on the website I will immediately with the death of tools inquires the site, then collaborative program to remove the chain. The site code more concise as possible, redundancy as low as possible, to minimize the use of JS, flash etc.. It can reduce the difficulty of the search engines to crawl the site. Front page news content nor too small, at least two edition.

关键词的选取核心关键词根据客户要求以及通过网上搜索实际参考选择，也可以分析竞争对手的关键词的选择。在网站内容布关键词的时候，一定要注意关键词的密度，一般确定在2%-8%之间为最佳！但是要根据自己的实际工作经验来操作。另外有一个需要注意的是，需要优化的网站最好能在上线前就改好title和关键词。
Keyword selecting core keywords according to customer requirements and through online search the actual choice of reference, can also analyze competitor keywords selection. When the site content cloth keyword, attention must be paid to the density of keywords, generally identified as the best in the 2%-8%! But according to the actual work experience to operate. In addition there is a need to pay attention to is, to the optimization of the website the best in online before they changed title and keyword.

网站内容的发布网站更新软文的时候，我的经验是先去搜索热点新闻，如果恰好这个热点新闻与该网站的主题内容相关，那么可以根据这个新闻来写软文，有时候会达到意想不到的效果，软文的发布需要注意几点的是，原创性或伪原创性，关键词的分布，内链的建设。关于软文，我有一个好的捷径的方法就是，有时候我会到竞争对手的网站里去找，我找的是它没被搜索引擎收录的内容，这样可以提高工作效率。营销型网站建设内链的建设我认为遵循的原则就是对那些可能会对用户有引导性的词语加链接。这样建设内链可以提高用户体验。
When the website content website update text, my experience is to search hot news, if just the hot news and the website of the theme and content, you can write soft article according to this news, sometimes will get beat all effect, soft Wen release needs to pay attention to several points is the original or false original,, keywords distribution, in the construction of the chain. About soft Wen, is the method I have a good shortcut, I sometimes to competitor's Web site to find, I find that it is not search engine included content, which can improve working efficiency. Marketing type website construction in the construction of the chain I think the principle is to those who may have guided words and links to the user. This construction within the chain can improve the user experience.

网站外链的建设随着百度三月份出台绿萝算法以来，我想绝大部分的SEO和站长朋友都对外链既爱又怕，其实我做外链的原则就是自然平衡就可以了，高质量的链接固然好，但是一个网站不可能都是高质量的外链的，有高有低才是自然平衡。所以我们应该多平台，多样自然的去发外链就不会被认为是作弊的。外链的建设当然还包括友情链接，换友情就是你情我愿的事情。只是有一点要注意的是，要定期的检查一下友情链接的状况，有被降权的立即撤掉，以免受到牵连。
The construction of the website chain since Baidu green algorithm introduced in March, I think the vast majority of SEO and webmaster friends of foreign chain of both love and fear, I actually do the chain is the principle of the balance of nature can be, the link quality is good, but a website is not outside the chain of high quality the high and low, is the natural balance. So we should more platform, various natural to send the chain will not be considered cheating. The construction of the chain of course also includes links, for friendship is what I wish you love. But there is one point to note is, to regularly check links, have to immediately remove the right to be reduced, so as not to be involved.

SEO的基础知识还有很多，这是主要的几个方面。基础知识重要吗？重要！但是我觉得你了解以后就不重要了，我做优化的经验就是处理好细节问题，往往一个很微小的差别就导致了排名的很大的变化。然后就是有耐心，有信心，不要急躁，你要相信，你做的总会看到结果的，不能否认搜索引擎有时也会抽疯~而且国内的技术可能更不够成熟，google几个小时就可以更新一次，百度几天才更新一次。但是你要坚持你所做的，要有良好的心态。优化就是长期活，我认为优化最重要的就是分析，分析竞争对手，以及分析自己的优化过程，有哪些需要改进的地方，我不能说哪个更重要，我只是对分析竞争对手有更多的话要说。
There are a lot of basic knowledge of SEO, which is several main aspects. Basic knowledge of important? Important! But I think you know later is not important, I do optimization experience is to handle the details, often a very small difference leads to the great change of rank. And then there is patience, confidence, don't be impatient, you have to believe, you always see the results, can not be denied that the search engine will sometimes crazy ~ and domestic technology may not mature enough, Google a few hours can be updated every few days, baidu update time. But you have to hold on to what you do, should have a good mentality. Optimization is a long-term work, I think it is the most important optimization analysis, competitor analysis, as well as the analysis of the optimization process of its own, which needs to improve the place, I can't say which one is more important, I just to analyze competitors have more to say.

一、分析你的竞争对手的网站架构
Analysis of your competitors site architecture

二、分析你的竞争对手关键词的部署
Competitor analysis keywords your deployment

三、检查你的竞争对手的反向链接
The reverse link check your competitors

四、检查你的竞争对手在其它搜索引擎的表现
Check your competitors in other search engine performance

五、分析你的竞争对手网站的SEO的变化
Change your competitor analysis site SEO

六、研究你对手的SEO手法
Study your opponent's SEO technique

七、检测竞争对手的网站进行用户体验度
Detection of a competitor's site for the user experience

SEO的方法并不是一成不变的，需要你不断的去寻求新的方法与思路。我们可以学习竞争对手优势的地方，但是不要一味地模仿，学会变通，寻找新的思路，比对手做的更好，那你才有可能排名在它的前面。
The SEO method is not immutable and frozen, you need to constantly to seek new methods and ideas. We can learn the rival advantage place, but not blindly imitate, learn to work, looking for new ideas, do better than the opponent, then you can be ranked in front of it.