经过2012年的百度大调整以及整个互联网格局特别是电商格局的变化，我们的网站建设在2012年似乎成了一个分水岭，过去简单追求表现形式上的美观好看以及内容上的丰富多样不再是北京网站建设的潮流及宗旨，在2013年里，我们的网站建设将更倾向与一个实用性与用户体验度的提高。那么让我们来分析一下，2013年的网站建设又有哪些特点。
After Baidu adjustment in 2012 as well as the pattern of the Internet especially change business pattern, our websites in 2012 seems to have become a watershed, the past simple pursuit of the beauty and the rich content is no longer a trend and aim of Beijing website construction, in 2013, our websites will tend to improve with a usability and user experience. So let us look at the construction site in 2013, what are the characteristics of.

网站建设追求用户体验至上
Website user experience is the pursuit of

这一点估计是各大站长在2012年的百度起起伏伏中所感受最多的了。2012年，百度不断的降权，K站，调整排名等，有时候甚至一觉起来，便发觉网站被K或者降权了。而使用各种站长工具等各种检测都查不出来原因，那么估计就是败在这一点上了。因用户体验度不好而被降权或者被K估计也是各大站长在2012的网站维护中最为郁闷的事情了，虽然网站建设要以用户体验为核心这个宗旨一直都在，但是一直不被给予足够的重视，这也是百度给各大站长的一个血淋淋的教训，2013年我们的网站建设必须以用户体验为核心，从网站建设、内容发布、外链建设等方面来综合提高我们网站的用户体验度。
This estimate is the webmaster in 2012, baidu ups and downs in the feelings of most of the. In 2012, baidu continues to drop right, K station, adjusting the ranking, sometimes even wake up, found that the site is K or drop right. And the use of various webmaster tools, all kinds of detection are not check out the reason, then the estimate is lost at this point. Because the user experience is not good and is down right or be K estimation is the webmaster at the 2012 site maintenance is the most depressing thing, although the construction site to user experience as the core of this aim has always been there, but has not been given enough attention, which is a bloody lesson to the Baidu in the 2013, our website construction must be based on the user experience as the core, from the website construction, content distribution, the chain construction to improve our web site user experience.

引导页不如你想象的那般美好
The introductory pages as you imagine so good

这个恐怕是很多网站建设公司最为头疼的事情了。许多客户在做一个网站，特别是当要做一个比较专业或者品牌型的网站的时候，总会要求在网站前面放一个开机动画，也就是我们所说的引导页。通过引导页再到达网站真正的首页。通常来说，引导页会做成动画形式，放置漂亮的图片，一些精选的简洁的广州网站建设公司理念、经营产品种类等。很多客户都觉得一个引导页不但使整个网站如那个“千呼万唤始出来”的琵琶女一样，高贵，漂亮，诱人，能够让人从简单的一瞥就能够了解得到整个企业的理念，产品种类等，但是对于真正的公司展示、产品介绍等却仍旧是“犹抱琵琶半遮面”。这一种委婉曲折的情结的确适合中国人的性格，但却不知这个引导页恰恰就像是那个扭着肥硕的身体挡在美食前面非要先跳一个舞唱一首歌告诉客人这些美食的滋味一样，不但不受欢迎，甚至会引起用户的反感。
This is perhaps the most difficult thing for many website construction company. Many customers to do a website, especially when to do a more professional or brand site, always in front of a boot animation website, which is what we call the guidance page. Through the guide page to real website home page. Generally speaking, the introductory pages will be placed into animation, beautiful pictures, a concise Guangzhou website construction company philosophy, management category. Many customers feel a guide page not only so that the entire site as the " time and again beginning out " Pipa woman, noble, beautiful, attractive, can let a person from a simple glance to understand the business philosophy, product category, but for a real company shows, product introduction, but is still " partly-veiled ". This kind of tactful complex is suitable for Chinese character, but not the page just like the twisted stout body block in front of food not to jump a dance and sing a song to tell the guest the food taste, not only popular, even will cause the user antipathy.

网站建设从优化的角度出发
Website construction from the viewpoint of optimization

这一点应该要先问问我们建一个网站的目的是什么。为了向客户展示自己，为了拓宽我们的销售渠道，帮助公司的品牌树立等。或许答案有很多很多，有些甚至只是觉得经常使用的一些网站在某些方面无法达到自己的要求，于是要根据自己的意愿去做一个完全符合自己的要求的网站。无论出于什么样的建站目的，我们的网站，都需要有用户，否则就将形同虚设。而要被更多的用户所悉知，离不开搜索引擎的收录，也就是我们经常说的网站优化。
What is this point should be to ask us to build a website to. In order to show myself to the customer, in order to expand our sales channels, to help the company's brand building. The answer may have many, some even just think some websites use often cannot reach their requirements in some ways, so to do a fully comply with the requirements of the website according to their own will. For whatever purpose, our website, need to have the user, otherwise it will be useless. To be more user know, inseparable from the search engine included, is what we often say site optimization.

在2012年的网站优化中，大多人都遵从着“内容为皇，外链为王”的宗旨来做优化，但经过2012年的百度大变革后，这个宗旨虽然不变，但是却衍生出了更多的内容。譬如说网站的内部链接是否合理，是否没有死链适合蜘蛛爬行，是否有设置网站地图，甚至于网站图片的质量优劣等都会影响到我们的网站优化，其外还有很多如友链会对我们的网站排名及权重有着直接的影响，外链的数量多少、质量的优劣、网站跳出率、PV转化率等均成了网站优化的综合考虑因素。没有优化，搜索引擎就无法搜索到我们的网站及网站的内容，排名也无法靠前，对于依靠网络进行推广营销的网站的影响将会特别的大。可以说，网站优化在未来的网站建设中依然会占据着重要的一部分。
In 2012 the website optimization, most people follow the " content is king, the chain for the king " the purpose to do optimization, but after Baidu big change in 2012, although the purpose of invariant, but led to more content. For example, the website of the internal links is reasonable, whether or not the death for the spider crawling, have set the site map, even on the website picture quality will affect our website optimization, then there are many will have a direct impact on our website ranking and weight such as friends of the chain, the chain number, quality, website jump out rate, the conversion rate of PV are the comprehensive consideration of the site optimization factor. No optimization, search engine will not be able to search to the site and our website content, ranking is not in front, to rely on the network marketing promotion of the site will be particularly large. Can say, site optimization in the website construction in the future will still occupy an important part.

其实新年的网站建设要注意的地方还很多，笔者在此只列出了最重要的几点，希望各大站长在进行网站建设的时候首先考虑好网站建设的目的，从长远的角度出发去做网站。
In fact, the website construction of the new year to the attention of a lot of places, the author lists only the most important points, hope that the webmaster first consider the purpose of the website construction in the website construction, start to do from a long-term point of view.